YouTube,Logan Paul, What is going on?

• YouTube has made it much harder for smaller YouTube creators to earn money from their videos through advertising.

• New rules say channels need at least 1,000 subscribers and 4,000 hours of watchtime over the last year to keep qualifying for YouTube's partner program, which lets creators monetise their videos.

• Smaller creators have already expressed their frustration, but the impact could be much greater on black and minority creators who already have a harder time getting subscribers.

Logan was criticised for joking about a dead body he had found in a Japanese forest known for suicides.It took 10 days for YouTube to admit the video shouldn't have been published.Although the platform had earlier said it "prohibits violent or gory content posted in a shocking, sensational or disrespectful manner."Logan removed the video two days after it had been put up, but by then it had been viewed more than five million times. YouTube was heavily criticised for featuring the video on its front page for 48 hours before doing anything about it.

Up until now, Google's (and by extension YouTube's) solution had been to take down offensive channels and tweak its advertiser-friendly guidelinesto give brands more control over where their ads show up. But the tech giant is now taking that one step further. Earlier this week, it announced YouTube will now manually review uploads from accounts that are part of its Google Preferred ad tier, which lets brands publish advertisements in videos from the top five percent of YouTube creators.

Although Paul's channel "Logan Paul Vlogs" still lives on the platform, YouTube has put on hold the original projects he was working on for YouTube Red, its paid ad-free streaming service. It also terminated his lucrative Google Preferred ad deal, and while he will still be able to monetize his content, not being a part of that advertising package likely won't earn him nearly as much money. For context, he was reportedly the fourth highest-paid YouTuber in 2017, according to Forbes, earning an estimated $12.5 million -- thanks to Preferred, his Maverick apparel line and sponsored posts on social media.

YouTube is also implementing stricter requirements for its Partner Program, which lets smaller channels earn money by placing ads in their videos, to help filter out offensive content. Creators can now only become YouTube Partners if they have 4,000 hours of watchtime in the past 12 months and over 1,000 subscribers. These changes are in addition to the ones made in 2017, when YouTube began requiring 10,000 channel views minimum in order to be granted partnership status. The company says setting these thresholds will prevent low-quality videos from making money and stop channels from uploading stolen content. That said, it still plans to depend heavily on viewers flagging videos that may violate YouTube's community guidelines.